“INCREASING AWARENESS AND COMMUNITY PARTICIPATION
IN SUSTAINABLE TOURISM DEVELOPMENT”
The Bali & Beyond Travel Fair (BBTF) 2025 announces the theme “Indonesia: Preserving Green Nature and Cultural Heritage for the World.” As the largest tourism fair in Indonesia, BBTF will take place from 11–13 June 2025 at the Bali International Convention Center (BICC), Nusa Dua, Bali.
This year, BBTF not only highlights leading destinations such as Labuan Bajo, Mandalika, Lake Toba, and Borobudur, but also introduces innovations in global tourism trends through several strategic sectors:
- Spiritual and Retreat Tourism, the growing interest in wellness through meditation, yoga, and visits to sacred places for inner peace and life balance.
- Medical and Wellness Tourism, addressing growing global demand for high-quality healthcare in comfortable travel environments.
- Adventure and Sustainable Tourism, increasingly popular among younger generations seeking nature exploration and authentic ecotourism.
- Luxury Tourism, meeting the rising interest in exclusive accommodations, premium services, and personalized experiences.
As of 21 March 2025, BBTF recorded participation from 192 sellers across 6 provinces (Bali, Jakarta, West Java, Central Java, West Nusa Tenggara, and East Nusa Tenggara), with 288 exhibitor booths from Indonesia, Malaysia, Singapore, and Namibia. A total of 206 buyers from 38 countries have registered, including India, the Philippines, UAE, Australia, France, and new markets such as Mauritius and Lithuania.
BBTF 2025 will serve as a strategic platform for collaboration between government, industry players, and the global tourism community. Three key programs featured this year include:
- Post Tour Signature Program – destination promotion through curated travel experiences.
- Talkshow & Knowledge Sharing – expert-led discussions on global trends and sustainable strategies.
- Networking & Exhibition – expanding international networks, including to the Middle East, Eastern Europe, and Latin America.
Speakers at Press Conference Road to BBTF 2025:
Chairman of BBTF 2025 and ASITA Bali, I Putu Winastra, S.AB, M.A.P. stated: “BBTF is more than a business meeting. It is a strategic platform to position Bali as a leader in quality and sustainable tourism, while attracting premium travelers and high-value investments participating in preserving the green nature of Bali and its heritage.”
Deputy Minister of Tourism, Ni Luh Puspa, reaffirmed the government’s strong commitment to driving quality tourism through a focus on sustainability, equitable economic impact, and cultural and environmental preservation. Two of the priority programs she emphasized are the Clean Tourism Movement, which focuses on waste management and sanitation at tourism destinations, and the 3B tourism corridor (Banyuwangi–West Bali–North Bali), designed to ease pressure on South Bali and promote more balanced visitor distribution.
“Quality tourism is not only about increasing the number of visits, but also about managing growth responsibly. Through the Clean Tourism Movement and the 3B tourism corridor, we aim to ensure that every destination in Indonesia grows on a strong foundation—cleanliness, sustainability, and active community participation,” said Ni Luh Puspa.
These programs align with the national tourism strategy that places sustainability and culture at the core of Indonesia’s tourism development.
In support of this vision, Bali’s “One Island, One Management Pattern” policy introduced by the Governor and explained by Tjok Bagus Pemayun highlights three main priorities: waste management, traffic mitigation, and land-use control—all in line with the commitment of environmental and cultural preservation.
Balinese philologist and cultural figure Sugi Lanus stressed the importance of returning to Bali’s cultural roots before pushing mass tourism. He emphasized that local philosophy and wisdom, such as the values embedded in the 10th-century Blanjong Inscription, should form the foundation for building an authentic and sustainable tourism model.
Chairman of GIPI Bali and BTB, Ida Bagus Agung Partha Adnyana, highlighted Bali’s leadership in tourism transformation through product diversification, digital adoption, and artificial intelligence (AI) to strengthen its global competitiveness.
On the sustainability front– General Manager of The Nusa Dua, I Made Agus Dwiatmika shared insights on infrastructure projects that promote sustainable tourism. Managed by ITDC, The Nusa Dua operates a wastewater treatment plant that recycles more than 3,200 m³ of water daily and is building a 500-kW waste-to-energy facility. Meanwhile, Hotel Manager of The Westin Resort Nusa Dua, Bali – BICC, Marco Di Pasquale demonstrated the hotel management’s commitment through initiatives such as organic composting, plastic reduction, and strong community engagement programs.
Tourism security is also a top priority. Kombes Pol. Musni Arifin, S.I.K., M.H., Director of Vital Object Protection at Bali Regional Police, stated: “We are committed to enhancing tourism safety through increased patrols, surveillance, and the launch of a Mobile Police Tourism and Tourism Center to address tourist-related issues and ensure comfort and security for both visitors and locals.”
Strategic Collaborations
BBTF 2025 will strengthen partnerships with government, hospitality stakeholders, financial institutions, and sustainability advocates to ensure Indonesia remains a world-class tourism destination.
Learn more and join us at BBTF 2025
With networking sessions and knowledge-sharing forums, the BBTF 2025 exhibition will take place in June 11-13, 2025 at BICC Nusa Dua – Bali welcoming travel professionals worldwide and national players.
